You are actually marketing already, all the time: Whether you are writing an abstract, preparing a Keynote, you need to convince an audience. You do not want the relentless work of your team to go unnoticed after so much effort. And you probably have your own doubts: “Am I doing it right? How could I improve my communication?” Your academic training has not prepared you for marketing and communication. And yet, you are reading this page. You are probably looking for answers to your questions. You could not have come to a better place. We can help you show yourself in the best light!
“Not everyone can write like Carl Sagan”
All of us can read. But can all of us also write?
Organizing ideas and telling an interesting story: this is what we do best.
We can also help you create exciting multimedia content for your website, your presentations and social media: scientific illustrations, infographics / data vizualization, photos, videos, by the great professionals.
Willing to write the next chapter together?
“Let the world know who you are! Make sure you’re not only clearly identified by people but also loved by them. We can help you create a strong and affectionate link with your audience”
Does your image need a little help?
“The Web has changed everything. It is easier than ever to reach your audience. But you have to do it right!”
Never yet has it been easier for you to reach out and be heard. Nowadays, you can assert who you are, show what you do, engage with your audience and inspire the entire planet. 24/7.
We can help you achieve the following:
Audit of your website and recommendations
Website design & development
Branding: Define your identity online, both visual and editorial. Or adapt your Corporate Identity for the web.
Steps: Communication assets inventory (interviews or workshops), competitive analysis and creative brief
- Graphic charter
- Editorial charter
Design: User-Centered design of your website
Steps: Workshops to identify the organization’s requirements, the target audience(s) and the user requirements (internal and public users)
Functional mockups of the pages and zones :
Sorting and arranging the content in a fashion that makes sens to non-experts.
Identification and optimization of the possible paths the users might experience according to their goals and to the constraints of the system (e.g. authenticated browsing):
Recommendation for a Web Content Management System (WCMS)
We recommend the best suited WCMS, according to your needs and setting
Graphic Design: Based on both the branding and the wireframes
- Graphic mockups of the website, ready to be sliced and integrated in the website
- Graphic guidelines
Content Creation: designing new content or editing existing content for your website; texts, photos & images, video, audio...
- Content (and possible translations)
- Editorial guidelines (semantic landmarks, editorial filter)
Communication plan: Editorial calendar, per message, target, and media
Realization: Actual creation of the website
- “user stories” writing (specifications that can be understood by any stakeholder, whatever their profile and their technical literacy)
- iterative development of the website: you can see the result evolve as the developments happen, and redefine your priorities and requirements between two iterations
- tests, approval, move to production
Steps: One or many iterations (depending on the complexity of the project) leading to the delivery of a functional version of the website, ready for testing.
- Web Content Management system installed and ready to use
- Content loaded in the various page templates
- Functional website, ready for testing before public launch
- (In case of multiple iterations: website delivered after the 1st 1-2 iterations, with a reduced scope. But functional, nevertheless. The scope is completed before the last iteration)
Do you have products or services to sell? Would you like to set up an online shop for your organization ? (Gifts, mascot, books, dissertation copies, uniforms, tie-in products, and more...) Make things simple for yourself and for your audience, sell them online!
We help you design and launch your e-commerce platform, write the product pages and photo-shoot the products, ensure the integration of international payment service providers. We also help you set up the logistics and the ordering and invoicing workflows.
- Continuous evaluation of the solution; plans for improvement
- Continuous Search Engine Optimization
- Ad campaigns on all major search engines and social networks
- Loyalty campaigns (newsletters and social networks)
- Development and animation/curation of your community/ies on the social networks
» For instance: Belin's Science à Plumes Book series social media campaign
- Project planning, within the timeframe and the budget
- Ownership of the meetings (workshops, alignment meetings, validation sessions)
- Selection of our best partners to carry out the aspects of your project we do not manage directly (such as translations in other languages than English and French, alternative graphic design, hosting, etc.)
- Coordination and steering of the stakeholders
- Project communication
Ready to shine online?
“Why should you communicate? And how? How can you manage crisis situations?”
We help you answer the following questions:
Ready to get cracking?
“Getting a few minutes of attention nowadays is a real challenge and takes some planning”
We set up your campaigns:
» For instance: Belin's Science à Plumes Book series social media campaign
Ready to get the attention you deserve?
“Poetry is what gets lost in translation” - Robert Frost
Prêt ? Partez !
“There are a few, rare moments in life when everything has to be perfect. And that takes some planning!”
Something to celebrate?
“We are the missing link between you and the media”
Ready to make the headlines?
“If you think there is room for improvement in your communication techniques, our training programme can help you”
Back to school!
“Money doesn’t grow on trees (yet). You must convince your sponsors”
Working on your elevator speech / pitch already?
Sadly, sharing fake or imprecise information can happen to anyone of us. Mistakes are common amongst our Species. And to add upon the confusion, the current era of fake news and alternative facts is definitely not helping.
In a scientific context, sharing distorted information is simply not acceptable. Not only is it contrary to the ethics of the trade, but it may also seriously damage the author's credibility and weaken society's trust toward scientists.
To make sure that the content of your articles, reports or scripts for videos or podcasts do not contain any mistakes, we provide a fact checking service.
It doesn't matter whether the content is intended for a broad audience or a few experts in a specific field, we meticulously proofread it before it makes it way to the outside world.
As trained scientists, we know where to find reliable sources: scientific papers, trustworthy websites and experts of the field. This is a way for you to remain a reliable and credible source, and gain serenity at the same time.
Want to know more?
« We sometimes need a new perspective to find new solutions »
Our consulting services are provided by our Swiss office only for the time being
We help you define your strategy. Define the roadmap for your digital transformation, connect systems to launch your e-commerce or e-crm platforms, organize workshops with stakeholders who traditionnaly don't interact (scientists and marketing teams for instance...) and handle any other situation that requires a meticulous analysis, fresh ideas for new solutions, reliable recommandations, project management or project and programme management.
» Contact Alan for a first chat about this
“Seize the day, archive it, and keep the conversation going“
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Engage with your audience, be a part of the conversation, edit a blog! There again, benefit from the experience of widely recognized and popular European Science Bloggers, members of the very select Café des Sciences.
Ready to leave your mark in the blogo/podcasto-sphere?